SHOP COLLECTION

A new international premium clothing brand. Made By and for our friends, family and everyone else who is looking for their new Wardrobe Essentials.
International ice-hockey players Mats Zuccarello, Alexander Bonsaksen and Fabian Zuccarello teamed up with clothing designer Simen Staalnacke to create the wardrobe essentials for themselves and their friends.
Clothes that hit the sweet spot between style, comfort and quality.
Welcome to your new Wardrobe Essentials.
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First collection inspired by three
of our favorite cities: New York, Tokyo & Milan. Storytelling through design & details. All products made in Europe at premium factories.
First drop in stores December 10th.

Global Sales

Get in touch with our fantastic sales and distribution agency. www.kaarelund.no

Contact
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Blending creativity and technology

We use AI-generated visuals to help bring our ideas and products to life. Blending craftsmanship, imagination, and innovation. All product shops are real photos.