It all started the way most good ideas do. A group chat and, zero interest in over-designed clothes that did not feel or look right. 

Then it all rapidly escalated.

International ice-hockey players Mats Zuccarello, Alexander Bonsaksen
and Fabian Zuccarello teamed up with clothing designer Simen Staalnacke to
create the wardrobe essentials for themselves and their friends.

Clothes that hit the sweet spot between style, comfort and quality.

Everyday products that makes you feel good, look sharp and can be worn on repeat.  

Welcome to your new Wardrobe Essentials.